When Tech and Traditions Converge: Unlock a Digital Xi’an New Year in the Ancient Capital

2026-02-03 - 06:39

XI’AN, China, Feb. 3, 2026 /PRNewswire/ — On January 26, the Laba Festival, which is deemed a prelude to the Spring Festival, Xi’an hosted the launch ceremony of the 2026 “Xi’an Year • Best of China – Digital Xi’an New Year” Spring Cultural and Tourism event series, along with the release of XR experiences and platform marketing initiatives,