PENFOLDS APPOINTS TROYE SIVAN AS CREATIVE PARTNER

2026-03-04 - 10:37

Unveiling a limited-edition Bin 389 collaboration during Paris Fashion Week PARIS, March 4, 2026 /PRNewswire/ — Today, Penfolds announced Troye Sivan as its new Creative Partner. The landmark multi-year collaboration will see the cultural phenomena lead the brand into new creative territories, celebrating shared experience. Troye conveyed his excitement about the collaboration: “This partnership with