New Study: AI Ads Match Human Creative in Major Report from Columbia University, Harvard University, Technical University of Munich, and Carnegie Mellon University; Taboola Data Shows AI Wins by Appearing Authentically Human and Prioritizing Visual Trust Signals

2026-01-29 - 05:13

HONG KONG, Jan. 29, 2026 /PRNewswire/ — Taboola, a global leader in delivering performance at scale for advertisers, today announced the findings of a major field study conducted in collaboration with researchers at Columbia University, Harvard University,Technical University of Munich, and Carnegie Mellon University. The research provides the first-ever look at how generative AI (GenAI)