MINISO Accelerates Global IP Strategy, Advancing Toward Becoming a Leading IP Operation Platform

2026-02-03 - 11:37

GUANGZHOU, China, Feb. 3, 2026 /PRNewswire/ — On January 30, MINISO announced an accelerated global growth roadmap at its 2026 Global Partner Conference in Guangzhou, highlighting proprietary IP development and the continued evolution of its store formats and brand strategy. By upgrading the immersive store format as a physical touchpoint within its IP ecosystem, strengthening end‐to‐end