LUKA DONČIĆ LAUNCHES 77X AND FAN PASS, CREATING A FIRST-OF-ITS-KIND ATHLETE-OWNED FAN UNIVERSE

2026-01-27 - 17:33

LOS ANGELES, Jan. 28, 2026 /PRNewswire/ — Los Angeles Lakers star Luka Dončić today announced the launch of 77X, a company he built to create original entertainment, collectibles, merchandise, and live experiences for his fans, and Fan Pass, a free membership platform available now at 77x.world. He is the first athlete to bring everything he creates –