Hyper-personalization at scale: why brands must shift to an Agentic AI strategy

2026-02-04 - 06:08

As Infobip celebrates 20 years of customer communication innovation, the AI-first company envisions the future of agentic AI KUALA LUMPUR, Malaysia, Feb. 4, 2026 /PRNewswire/ — Global AI-first cloud communications platform Infobip, celebrating two decades of innovation, predicts an imminent and seismic shift in brand-consumer engagement. Moving away from the current application-to-person (A2P) messaging, Infobip forecasts