CHF ~65 million investment in 2025: Swiss President Guy Parmelin inaugurates new Toblerone production line in Switzerland

2026-03-11 - 07:37

The ~65 million Swiss Francs (CHF) investment announced in 2025 to create the global “Center of Excellence” for Toblerone in Bern is a clear commitment to Switzerland, where the iconic brand was founded in 1908. Today, the Swiss plant produces ~90 % of global Toblerone demand. The investment increases Toblerone’s production and innovation capability to accelerate