BIGO Ads Enhances IAA Traffic Quality and Transparency Through Deepened Partnership with Pixalate

2026-01-30 - 15:38

SINGAPORE, Jan. 30, 2026 /PRNewswire/ — To tackle the growing challenges of traffic authenticity in the mobile advertising industry, BIGO Ads, AI-powered programmatic advertising platform under JOYY Inc. (NASDAQ: JOYY), announced an expanded partnership, with Pixalate, a global leader in ad fraud traffic monitoring. This strategic partnership aims to comprehensively enhance the governance of BIGO